What Key Communication Skills Are Needed To Run A Business?

As an entrepreneur, you need lots of skills in your toolbox, from sales and marketing, to finance, leadership, administration, and more. However, one of the most important parts of running a business in any industry is communication.

Whether you need to convince investors of the merits of your idea, persuade customers to buy your products or services, or entice a top candidate to work for you, communication skills are vital to success in a number of ways. Don’t be misled by the word “communicate” which often triggers us to think ‘word of mouth.’ So much of the work we do each and everyday as entrepreneurs involves written communication. How is what you’re writing affecting the reader’s perception of you?

“Master your messaging and communication skills within your writings.” 

Communication via Written Word

Much of the communication done in business is via the written word, whether on emails, in reports, in letters, in blogs and articles, in books, on text messages, on social media posts or on other relevant formats. To get your message across as you’d like, you must know how to write well.

This doesn’t mean that you need to be perfect, but you do need to check your work for errors (in spelling, grammar, and data) and utilize spell-check tools or proofreaders, particularly on your most important documents. After all, while you may not like it, the fact is that people will judge you by your writing skills. If you send out poorly written items, this can reflect negatively on not just yourself but also your organization.

Furthermore, in business it is a good idea to learn how to communicate using the written word in a way that is both concise and direct. This helps to ensure that there are fewer chances for readers to misinterpret your words, and it saves you time to boot. Well-written emails, letters, articles, and the like are also much more likely to get opened, read, shared, replied to, and remembered.

Follow Us on Social Media

Join The Learning Community

Intelligence – knowing what to do and what not to do under the pressure of being an entrepreneur – is the key to your success. Our Learning Community is the one stop shop for the intelligence you need. Instead of countless hours searching for answers, we’ve organized what you need to know across all of the business and personal issues you face. You’ll get answers from 100s of learning modules, tools and templates, vendor reviews and a vibrant community of your fellow entrepreneurs. Try it for free!

Start My Free 14 Day Trial