Creating Clickable Content on Social Media

“When your audience is able to relate to your content and encourage action, you’re much more likely to improve engagement rates and traffic.” 

It should be noted here that clickable content has nothing to do with ‘clickbait’, the practice of boosting clicks by withholding information (ex: “your income will skyrocket if you practice this one weird daily ritual!”). Despite allowing for a potentially higher number of views, posting such material on your social media platforms will only damage your credibility and discourage future encouragement.

Social media platforms control their coding very tightly, so creating clickable images are not an option. However, you can easily share links that can help to direct customer traffic to your website.

Offer Relevant Content

When your content is relevant to your audience and helps them to solve a problem or address one of their needs, they will be more likely to engage with it and share it. Ultimately, your followers have followed you because your business offers them something that they connect with. Thus, all of your content should be created to reflect and honor this. There are very few social media users willing to engage with pages and profiles that simply exist to push sales and one-sided promotional content.

Consider providing quick tips or suggestions, offering entertainment value, or creating inspiring image quotes that will not only increase your brand awareness but also resonate with your audience.

Use Appealing Images

Images are crucial to any social media campaign, particularly if the objective is to increase audience interaction. Posts that feature pictures or graphics are proven to increase audience attention and generate their engagement. Given the thousands of posts that are made every day on social media platforms, it’s extremely important to stand out in any way you can. Bright, colorful, visually-appealing imagery is more likely to grab your audience’s attention. Simply adding images into your social media campaigns won’t cut it – your images must not only be eye-catching and attention-grabbing, but they also need to inspire action.

Feature a Strong Call-To-Action (CTA)

Being direct with your audience and telling them exactly what you want them to do is surprisingly effective: tell them to visit your website, click on the link, and encourage them to share. Additionally, you can ask users to answer a question or post a poll requesting their opinion – people tend to value sharing their opinions and will often do so without incentive. Encouraging audience interaction is beneficial on multiple levels: the algorithms of most social media platforms are designed so that each unique engagement boosts your post’s visibility. In other words, as your audience continues to engage, your content becomes more and more visible to others. Once you’ve requested – and received –your audience’s attention and engagement, it’s important to follow through with your own engagement as well.

Social media platforms, however, are designed differently; as a result, your content will need to be optimized accordingly for each one. As you continue to utilize social media platforms to help grow your business, it should become evident which platforms your target audience spends the majority of its time. Attempting to create original copy across several different social media platforms can be extremely time-consuming and ultimately may be counterproductive. Instead, social media marketers suggest focusing on the top 3 platforms that seem to have the highest engagement.