In the chaotic world of entrepreneurship, it is rare that entrepreneurs assess how they work, and how they organize and execute their days. We are often running from fire to fire and don’t think about the ways we can be more efficient, more balanced, more rested and more effective.

Creating A Reusable Sales Process

In the early stages of a business, you often have two simultaneous problems that affect the efficiency of your sales process. First, it is often the founder or management team that are the only ones that understand the nuances of your market. Second, because you are arguably providing a unique product or service, your target market or the use of your product or service may be undefined. As a result of these two factors, you must create a set of standard sales materials that embodies the founder’s knowledge and defines the market.

“Creating an efficient sales process that all your resources can use takes some time, but can be very fruitful once it is completed.”

Creating an efficient sales process that all your resources can use takes some time, but can be very fruitful once it is completed. The goal is to create a standard set of materials and a standard process that everyone in the selling process uses.

With standard tools and a standard process in place, you can train all existing personnel (and new personnel) around these items. This creates a level of consistency and efficiency in bringing people up to speed on how the organization thinks it should be communicating to customers.

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