Employees, investors, vendors, consultants, and Board members all want something different, something specific to them. To unify these often-competing needs and perspectives, emphasize that decisions will be made in the best interest of the business.
By establishing this principle, you set criteria for decision-making that everyone understands, and is expected to share. This will serve you well in a variety of situations, including employee compensation, vendor negotiations, or internal conflicts such as disagreement between employees, necessary disciplinary actions, or employee complaints of unfair treatment.
You will not be able to please everyone. You will learn a lot about people and their motivations. Address your standard early and often so that all your resources understand that if they put their needs above your business’s best interest, they are not violating some idea you invented yesterday as an excuse or justification. They are violating a fundamental tenet of the business.