The Real Cause
Want to know the cause? You may be ticking oﬀ a hundred reasons in your head as you read this sentence, but ultimately, there is only one, and that is You. Why? In addition to being the most dedicated, you are also the most emotional, the most tired, the most reactive, the most frustrated, the most (insert what you are feeling right now). You get the picture.
The pressure, emotion and intensity of being the entrepreneur is often accompanied by a lack of perspective, and a failure to apply to your own behavior a set of basic principles that will prevent a chaotic business environment. The same drive, self-assurance, and creativity that enable you to create a vision, are often the same characteristics that prevent you from bringing that vision to life.
Isn’t that a relief ? You thought you had hundreds of problems to fix and you only have one—You. At first glance, this may seem like a huge slap in the face. On the contrary, it is the realization that will unlock your potential and create new skills and opportunities to move your business forward.