- Create a Regular Check-in Process. Create a process to take advantage of their limited time, bandwidth and mindshare. This takes the form of a regular meeting at intervals that are commensurate with their time commitment. For example, for constituents you are paying and that are tied to key deliverables, you might have a weekly meeting to stay on top of product development, marketing plans and the like. For non-paid advisors, a bi-weekly meeting that addresses their roles and how they are doing against their areas may suﬃce.
- Nurture. Nurture and appreciate their participation. This involves thanking them, but also clarifying that your job is to best align the company’s scare resources with its needs. Communicate that you understand that this is not their day job and that they may not be accurately compensated, but you still need their best eﬀort on behalf of the company. Communicate your appreciation while asking for accountability.
If we don’t allocate our scarce resources, our company suffers in several ways. We fail to move forward with the tasks at hand. We create misaligned expectations that lead to frustration with the resources we have. In an ideal world, people would manage themselves and perform without fail. On Earth, our resources need to be managed and we if we do this well, we’ll quickly find that the only thing that really sucked was our perspective.