The Brutal Truth

What I am about to tell you is as unfair as it gets. You put in the money, strain your personal life (if you have one), deplete your finances (if you still have any), strain your relationships (if you have any), cry, drink, donโ€™t sleep, donโ€™t date and spend every waking moment on the business. Is anyone else willing to make the sacrifices you make every day? So if your company is struggling, or not progressing as quickly as you would like, whose fault is it? Yours. Yep, even when you work the hardest. You care the most. You put in the most hours. You are the most dedicated. You are the most passionate. It is your fault. No one said being an entrepreneur was fair.

“You will not be able to please everyone.”ย 

It’s Natural to Blame Others

You probably believe the cause of this chaos is that your business is unique or faces a unique set of obstacles, youโ€™re developing a new market, or you donโ€™t have the resources to operate like a more established business. It is common for us entrepreneurs to blame the chaos on others, the lack of money, the lack of resources, the lack of a defined market, or one of the many other excuses for not fixing the chaos. When you believe passionately in your idea and chaos ensues, itโ€™s easy to blame everyone and everything else. After all, you think you are doing the right thing. This may be ego, insecurity or over-confidence in your ability. The natural reaction is – โ€œHow dare you challenge me? Without me, this business would be nothing.โ€ We all say, โ€œItโ€™s not me, itโ€™s you.โ€ We think:

  • Customers donโ€™t understand.
  • Employees donโ€™t work hard enough.
  • Employees arenโ€™t talented enough.
  • Vendors donโ€™t perform.
  • Advisors arenโ€™t committed.
  • Investors havenโ€™t seen something like this before.
  • Friends donโ€™t care as much as we do.
  • Family canโ€™t understand what it feels like to walk a mile in our shoes.

There may be some truth in each of these complaints, but what is important is why you are getting negative results in the first place.

Accept The Brutal Truth

Bottom lineโ€”it is your job to fix these issues. You are the leader, and must manage the chaos, whether it is the pressure, passion, pleasure or pain, a lack of experience or a lack of perspective doesnโ€™t matter. It is your job to fix it. But while youโ€™re doing hard work, remember that you are the greatest tool you have to transform chaos into order and to bring your vision to lifeโ€”and to see it grow successfully.

Donโ€™t look at this as fixing something that is wrong with you. Itโ€™s natural that you are in over your head. Being an entrepreneur is a humbling experience. Your friends say to you, โ€œYou get to be your own boss.โ€ You think to yourself, โ€œIt must be cool to make the donuts at Dunkin Donuts.โ€ Accepting that your company is flailing because of you is a tough pill to swallow, but once you take the medicine, and put the job of โ€œlearnerโ€ on your resume, you can do great things. Accept this truth, and it will set you free.

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