Another Way To Approach Your Vision

Do we always have to build something from scratch and struggle through the blood, sweat and tears of building a company? Could we have a different perspective? Could we consider the alternative and see if building could be replaced with partnerships with those who have the capital and resources we lack? The opportunity is there.

“Think of this “strategic partner” approach as just another way to bring your vision to life.” 

Some entrepreneurs may view this as a “cop out”—that real entrepreneurism requires building from the ground up. Don’t think of it this way. This type of partnership is an entrepreneurial venture coming to life— simply through a different path. If entrepreneurs had a quicker way to gain access to capital, distribution and resources to bring their vision to life, wouldn’t it make sense to pursue that path as an option?

A Different Way

This approach is not a magic bullet. Companies will scrutinize your offering and its value to them, and whether a strategic partnership is the right choice for both parties. Choosing this path will require you to hone your approach, your communication, and the details you highlight in order to specifically address the benefits of your idea to a prospective partner. Your strategic partnership doesn’t have to, or simply may not involve your entire concept or every product, so be prepared to differentiate the scope of your vision and offering. There will be times when this path makes sense and times it does not. You may like the idea of a partnership, but the terms of the partnership related to ownership, control and financial reward don’t satisfy you. Not a magic bullet, but definitely one that should be in your gun.

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