10 Latina-Owned Businesses to Support This Hispanic Heritage Monthโ€”and Beyond

There’s no doubt that Hispanics in the United States have provided their share of contributions to societyโ€”just take a look at how theyโ€™ve helped grow the economy. According to Nielsen, Latinx consumers currently yield $1.5 trillion (that’s right, trillion) in annual buying power. And Latina-majority owned businesses have seen at least 87 percent growth over the past five years. So it’s safe to say: Weโ€™ve done good. But in order to keep the community thriving, it’s important that we take some time to support Latina-owned businesses this Hispanic Heritage Month. And most importantly: Donโ€™t forget that you canโ€”and should!โ€”continue to support them everyday, not just through October 15.

1 Sunday Energy
A jewelry collection founded by Dominican-American lifestyle YouTuber, Melissa Flores, you can find everything here from evil eye necklaces to hoop earrings. But the most beautiful part about Sunday Energy is Floresโ€™s intention to send out love and positive energy to customers through her pieces; this influencer turned business owner is all about curating jewelry with a purpose.
2 Yo Soy Afro Latina
The brand Yo Soy Afro Latina, which was created by Afro-Mexican Detroit native Bianca Kea, is not only a place to buy dope gear, but also a platform that celebrates Afro Latinidad and brings awareness to the often forgotten and disregarded Black diaspora. “My goal is to shed light on the beauty and the magnitude of Afro Latinas, to create a space where we are acknowledged, and to celebrate our beautiful, diverse culture,” Kea notes on her website. “Weโ€™ve been here and weโ€™re not going anywhere. This is our time to shine.”
3 Hause of Curls
New York-based Dominican stylist Sherly Tavarez launched Hause of Curls to help get rid of the idea of โ€œpelo maloโ€โ€”or bad hairโ€”thatโ€™s so prevalent within the Latinx community. In fact, one of her most popular t-shirt designs reads: โ€œPelo malo where?โ€ encouraging curly haired girls to love themselves just the way they are.
4 Femme Kulture
With roots in New York’s Bronx borough, Femme Kulture is a womenโ€™s clothing line that was founded by Latina entrepreneur Lorena Carmona-Moore to highlight strong and inspiring women in Latinx history and culture while also empowering todayโ€™s women. Femme Kultureโ€™s merch includes everything from a Frida Kahlo x Femme Kulture shirt to “Boss Babe” hats.
5 Viva La Bonita

โ€œInspired by the spirit of the women who are fearlessโ€ is the tagline for Latina lifestyle and apparel brand Viva la Bonita. Hailing from Pacoima, Los Angeles, Mexican-American founder Rachel Gomez provides inspiration to the Latina community through her bilingual merch, which includes โ€œBrown girl going placesโ€ coffee mugs and โ€œAllergic to pendejadas” sweatshirts.

6 The Lit Bar

If youโ€™re in NYC or planning a trip soon, make your way to the Bronx and pay The Lit. Bar a visit. The bookstore/wine bar/community center officially opened its doors in April 2019 and was founded by Afro-Latina Noรซlle Santos, who saw a need for a bookstore in her borough after the only existing shop, a Barnes & Noble, closed in 2016. โ€œWeโ€™re a bookstore that reflects the community that we operate in,โ€ Santos told OprahMag.com. โ€œWe have different interests, and just because weโ€™re Black and mostly Latinx, that does not mean we donโ€™t want windows and doors to other cultures.โ€

7 Luna Magic

Beauty brand Luna Magic was founded by NYC native sisters Mabel and Shaira Frias. Together, the two created a makeup collection they define as a celebration of the rich culture found in the Caribbean and Latin America. โ€œWe intend to be the brand for the Latinas and others who are not Latinx who really like our vibeโ€”which is why we say weโ€™re not just a brand, weโ€™re an attitude,โ€ Mabel told POPSUGAR in an interview.

8 The Bonita Project

Peruvian-American publicist Danielle Alvarez had one thing in mind when she launched her boutique PR agency The Bonita Project: Working with major companies to bridge the gap between general and multicultural markets in order to effectively reach all women. โ€œToday’s โ€˜General Marketโ€™ is the Multicultural Market,โ€ she noted in a statement. Part of Alvarezโ€™s strategy for The Bonita Project is also seeking out influencers and brands in other countries. Since launching her own agency in 2018, the Miami native has had Clinique, Bobbi Brown, and Farsali on her roster of clients. To support, you can follow @thebonitaproject on Instagram and support using the hashtag #IAmBonita.

9 Emperifollรก

“Female-founded and Boricua-made in New York City” is part of Emperifollรกโ€™s tagline. The digital content brand founded by journalist Frances Solรก-Santiago seeks to discuss fashion, beauty, and culture, through a Latinx lens. Emperifollรกโ€™s team consists of five talented Latinx women, including Solรก-Santiago, who serves as editorial director. In addition to their style coverage, Emperifollรก also profiles Latina women in the industry, including New York Times journalist Sandra E. Garcรญa and Allure Executive Beauty Editor Jessica Chia.

10 Lil’ Libros

If youโ€™re looking for bilingual books to teach your children about everything from Loteria to Tejano music Queen Selena, then Lilโ€™ Libros is your new best friend. The company was co-founded by Patty Rodriguez (you might recognize her as the woman behind the petition that brought us the MAC x Selena makeup collection) and Ariana Stein. The pair saw a need for bilingual childrenโ€™s books after noticing a lack on bookshelves; soon after launching, Lilโ€™ Libros was awarded the 2017 NAWBO-LA Entrepreneur Award for seeing rapid success with a product that addressed a need in an underserved market.

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