There are many startup coaches out there that believe that in today’s fast paced world, creating a business plan adds no value. After all, chances are that the day you finish it, it will be irrelevant. The market will have moved. Your competitors will have changed. And your basic assumptions will be out the window.

Writing a business plan forces you to think through all the details of your business.

While all of this is true, there is also a different reason to write a business plan other than coming up with the plan itself. Writing a business plan forces you to think through all the details of your business. Product. Pricing. People. Technology. Expenses. Revenue. By going though the business plan process, you may end up with a well-thought out paper weight. But at the very least you will have thought about the key decisions that will determine the success of your business.