The Lonely Entrepreneur^®  is a methodology that helps entrepreneurs with the one issue we all face – the struggle. It helps entrepreneurs with the struggle by changing our perspective from those that stifle our progress to those that empower us to thrive. The Lonely Entrepreneur methodology addresses our perspectives on the many personal and business issues we face that prevent us from making progress.

Whether it is money, people, investors, communication, staying focused, basic management, culture, time management, negotiation – the difference between success and failure is our perspective.

The Lonely Entrepreneur methodology was discovered from the perfect storm we faced at IncentOne. I left a promising law career with a prestigious New York law firm to fix the healthcare system by starting IncentOne – the first company to provide financial rewards for healthy behavior.  After bootstrapping for a decade, we received a large private equity investment on October 15, 2008. It should have been a time for celebration. Then the financial crisis hit. Ten years were gone in ten days. Bankrupt customers. Investment gone. Credit gone. Family dollars at risk. Angry investors. Family relationships on the brink. It would take two years of working 24 hours a day to save what took ten years to build. Intense is an understatement. The perfect storm.

It was doomed. Or was it? Today, health rewards are everywhere, I sold IncentOne to industry innovator Welltok and my company is credited with creating the health rewards industry. What resulted was not only a business success, but perhaps more importantly the discovery of a unique method on how to thrive under the pressure, chaos and burden of being the entrepreneur. The Lonely Entrepreneur was born.

Ask yourself – why does one company succeed and another with the same idea fail? Why do entrepreneurs continue to struggle when there are so many tools and solutions for them? Because of the struggle. It’s one thing to create solutions to business problems. It’s quite another to create them when the world is on your shoulders. Ask anyone who has $0 in their bank account or doesn’t think they will make payroll next week.

With the right perspective, solutions come to life. With the wrong perspective, even the simplest of tasks seem impossible.  Same issues. Same resources. Different results.

Do you want to survive or thrive ? The difference is your perspective.