When you first have that “aha” moment when you feel as you have discovered something, it feels like oxygen – like we need it to even breath.  We become focused and obsessed. But during that process of seeing ourselves ringing the bell of the New York Stock Exchange, we also lose our objectivity. It is hard for us to be honest with ourselves about whether our idea is viable, or is only viable it we act upon it a certain way.

 During that process of seeing ourselves ringing the bell of the New York Stock Exchange, we also lose our objectivity.

This is natural of course. But being objective is critical to evaluating whether your idea is worth the blood, sweat and tears that it takes. So how can you be objective when you are not. Try this. Find a friend or colleague that has business experience that you respect and that does not have a deep emotional investment in you. It can’t be your husband, wife, girlfriend, boyfriend, mother, father – anyone who cares about you. They are too biased – some will want you to pursue your passion and others will try to protect you from it. Find someone who knows business but doesn’t have a horse in the race. And ask them what they think.