Experienced sales professionals understand that objections – when customers tell you how your product or service is not meeting their needs – is not a negative but rather a positive. When a potential customer shares their objections, it gives you an opportunity to address those gaps to see if you have a chance for success. While sometimes these objections are hard to overcome, in many cases sales objections provide the roadmap for closing a deal. A customer is saying, “if you can address these gaps, we may be able to move forward.

 While sometimes these objections are hard to overcome, in many cases sales objections provide the roadmap for closing a deal.

Just like many other entrepreneurial skills, developing the skill to encourage, manage and address objections is one of those skills that helps you be a better entrepreneur and have a better chance of advancing your sales.   Bring your entrepreneurial creativity to addressing those objections and welcome the opportunity to show how your product or service shines.