AI has changed where customers discover, evaluate and choose companies. Your marketing must move with them.
See where your customers are goingThe total market remains 100 customers
Select a year to see where your customers went ↓
Your familiar marketing channels could reach nearly the entire market.
Illustrative 2027 scenario. Actual impact varies by market and purchase type. “AI-influenced” means AI affects discovery, research, comparison or selection—not that AI completes the entire purchase.
The question is not only whether your marketing is good. It is whether your company is visible and credible inside the new decision environment.
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