“Think of this “strategic partner” approach as just another way to bring your vision to life.” 

A Different Way To Build

Entrepreneurs are builders. When most entrepreneurs start, their default mentality is that they will start small and become their own “craftsman.” We remain fiercely committed to building from the ground up. Imagine the day we have two employees, ten employees. One hundred employees. Even the term “startup” embodies the notion of building something from the ground up.

Corporate America, and many international companies, have the precise resources entrepreneurs with big ideas need. Many companies not only have their core employee base and administrative staff, but also can leverage inexpensive global resources like technology development, call centers and business processes execution. Imagine the conversation shifting from what it is now—whether you can afford one new application developer— to how quickly the business could be mobilized by fifty new hires.

Companies also have distribution. Many large organizations have sales forces with thousands of team members throughout the world. A new innovation or product idea can be integrated into the “bag” of the salesperson, and suddenly, the entrepreneur’s idea can be offered at scale. Today, you are probably debating whether you can find someone who will sell on a commission-only basis because you can’t afford to hire a full-time sales- person. Imagine if you could leverage all of their salespeople?

Bottom line. The two things that entrepreneurs need the most—cash and resources—are something companies throughout the world have in spades. In fact, many of these companies are actively seeking these collaborations. While they may have resources in excess, they are always on the search for new ideas and innovation. Many companies have even set up “commercialization centers” specifically to encourage and attract entrepreneurs, and to provide the infrastructure to transition innovations into much larger commercial endeavors.