---
url: 'https://lonelyentrepreneur.com/what-is-a-vision-statement-how-to-write-one-2/'
title: 'What is a Vision Statement & How to Write One'
author:
  name: Samantha Lankford
  url: 'https://lonelyentrepreneur.com/author/sam/'
date: '2024-02-19T10:00:55-05:00'
modified: '2024-07-25T06:37:12-04:00'
type: post
summary: 'Differentiation allows you to provide superior value to customers at an affordable price, creating a win-win scenario that can boost the overall profitability and viability of your business.'
categories:
  - Daily Perspective
image: 'https://lonelyentrepreneur.com/wp-content/uploads/2018/05/TLE_Daily-Perspective_Rev.-5-Additional-02-2-scaled.jpg'
published: true
---

# What is a Vision Statement & How to Write One

# What is a Vision Statement & How to Write One
  
A vision statement almost sounds mystical. But it’s not supernatural, far from it. Rather, a vision statement is a foundational business document.
 
There is a lot paperwork that clutters the office of any organization, but the vision statement is unique from the rest. Often confused with a mission statement, the vision statement has a different purpose.  A vision statement looks towards the future, but a mission statement talks about what the company is doing in the present.
 
Because the vision statement is a foundational document that will guide the company’s direction for years to come, consider using [project planning tools](https://www.projectmanager.com/software/planning) and [brainstorming techniques](https://www.projectmanager.com/training/top-brainstorming-ideas-team) to get input from everyone on the team. That way, you’ll get greater buy-in from the company, and you’ll widen your net for collecting ideas.
    
> ## **“A vision statement almost sounds mystical. But it’s not supernatural, far from it. Rather, a vision statement is a foundational business document.” **
 
## What Is the Purpose of a Vision Statement?
 
A vision statement isn’t a pie-in-the-sky document that collects the shared fantasies of the organization and then is filed away. Similar to a [mission statement](https://www.projectmanager.com/blog/mission-statement-with-examples), it’s a living document that is referred to as a lodestar to lead a company to its next innovation.
 
Some might think a vision statement is a waste of time, but it fills a vital need for the company. For instance, it sets a broader [strategic plan](https://www.projectmanager.com/blog/strategic-planning-models) for the organization. It’s very easy to get bogged down on the day-to-day details of running an organization. The vision statement helps you plan long-term.
 
You can set whatever goals you want, but, without motivating your employees to achieve that goal, chances are you’re not going to get anywhere. A motivational vision statement will both [motivate existing employees](https://www.projectmanager.com/team-management) and also drive talent to the company. They’ll want to work at a place with vision.
 
A strong vision statement also works to help differentiate your company from others. All companies want to become profitable, but a company that can set an agenda to achieve that goal is going to set itself apart and inspire others. Use a vision statement to focus the efforts of the organization on the core competencies it needs to [achieve its goals.](https://www.projectmanager.com/blog/how-to-create-smart-goals)
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