The investment process can be gut wrenching. It’s like walking into a doctor’s office and having a full body scan. Or perhaps more accurately, an enema.

Even though having capital is essential to growing your business, the process seems like a distraction from the business. In addition, you feel like the investor not only holds the money, but all the cards.

Finally, your baby is being evaluated. It’s like the mailman coming into your home and asking you, “why do you dress your baby in pink?” In this Category, we arm with you the perspectives not only to take on the process but to influence the process to your benefit. Without it, you will feel like you have been dropped on another planet.