Small business customers do not want to be “sold” – they want someone that understands what it is like to be in their shoes and provides solutions to the business and personal issues they face.
There is a war for the small business customer. That war is characterized by:
Intense competition to win small businesses and emerging companies as customers
Difficulty getting the attention of time bankrupt customers
Need to stay close to emerging companies to find “winners”
Challenge overcoming the perception of being the “vendor”
Race to be the “trusted” advisor or solution
Need to efficiently maintain relationships with prospects until they are ready
Need to maintain relationships with existing customers to ensure retention and growth
Small business customers do not want to be “sold” – they want someone that understands what it is like to be in their shoes and provides solutions to their pressing issues.
Our solution – The Lonely Entrepreneur Learning CommunitySM – helps you win the war by making the transition from “vendor” to “advisor”. The Learning Community provides small businesses and emerging companies with solutions to their most pressing issues. And it provides you an efficient way to maintain an ongoing relationship with customers and prospects. The Lonely Entrepreneur Learning Community is a one stop shop for the entrepreneurial knowledge, tools and support any individual needs. The Learning Community:
is organized around all the business and personal issues all entrepreneurs face
includes over 200 learning modules, tools and templates, and vendor reviews
supports individuals with an online community to get real-time answers and interact with other entrepreneurs, business leaders and expert mentors
guides individuals with group coaching
The Learning Community provides you with a way to occupy a different place in the mind of the entrepreneur.