---
url: 'https://lonelyentrepreneur.com/how-do-i-forecast-sales-expenses-pt-1/'
title: 'How Do I Forecast Sales & Expenses Pt. 1'
author:
  name: Samantha Lankford
  url: 'https://lonelyentrepreneur.com/author/sam/'
date: '2023-01-02T10:00:50-05:00'
modified: '2024-07-11T06:34:17-04:00'
type: post
summary: 'Differentiation allows you to provide superior value to customers at an affordable price, creating a win-win scenario that can boost the overall profitability and viability of your business.'
categories:
  - Daily Perspective
image: 'https://lonelyentrepreneur.com/wp-content/uploads/2018/05/TLE_Daily-Perspective_Rev.-5-Additional-02-2-scaled.jpg'
published: true
---

# How Do I Forecast Sales & Expenses Pt. 1

## How Do I Forecast Sales & Expenses Pt. 1
 
Forecasting business revenue and expenses during the startup stage is really more art than science. Many entrepreneurs complain that building forecasts with any degree of accuracy takes a lot of time–time that could be spent selling rather than planning. But in order to run the business, and to present the business to any third party, you have to have a set of thoughtful forecasts. More important, proper financial forecasts will help you develop operational and staffing plans that will help make your business a success.
 
> ## **“But in order to run the business, and to present the business to any third party, you have to have a set of thoughtful forecasts.” **
 
You must forecast every expense of the business including:
 
**Startup Expenses.** All the costs of getting your business up and running go into the start-up expenses category.
 
**Fixed Costs. **All the overhead costs of the business:
 
 - Rent
 - Utility bills
 - Phone bills/communication costs
 - Accounting/bookkeeping
 - Legal/insurance/licensing fees
 - Postage
 - Technology
 - Advertising & marketing
 - Salaries
 
 
**Variable Costs. **All of the costs that vary with the business.
 
 - Cost of goods sold
 - Materials and supplies
 - Packaging
 - Direct Labor Costs
 - Customer service
 - Direct sales
 - Direct marketing
 - 
 
 ![](https://lonelyentrepreneur.com/wp-content/uploads/2021/08/TLE-LC-White.png)
## 
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