✓
Purchase confirmed — your ESG Audio access is active

WELCOME TO THE ENTREPRENEUR SURVIVAL GUIDE AUDIO VERSION

You bought a survival system for the AI era — 6 Weapons, 30 Tactics.
Below we show you how to use it.

🎙️ Listen to How to Use

(35s)

1
Read the System Overview
See the full ESG system — all 6 Weapons and 30 Tactics — so you see how pieces fit together.

Read the System Overview→

2
Listen to the Full Guide
Press play to hear the complete ESG audio guide from start to finish.

Play the Full Guide →

3
Download the Full Audio
For offline listening. Streaming is easier across devices, but download here if you need them.

Download the Full Audio →

Want to listen or download individual weapons instead of the whole ESG?
Choose any track below.

Intro — Your Survival Moment (AI)
Start here. Then go Weapon 1 → 6 once.

Weapon 1 — Finding Your Playground
If you are trying to differentiate A and B, you have already lost.

Weapon 2 — Brand Chemistry
In a world of machines, chemistry is the only human advantage.

Weapon 3 — Obsession
Obsession isn’t optional — but it has to be operationalized.

Weapon 4 — Resilience
You will get punched in the face. The resilient stop noticing.

Weapon 5 — Stretch Your Limits
If you don’t stretch, your ceiling becomes your coffin.

Weapon 6 — A.I.
You must apply AI to your key goals or it will be used against you.

Outro — Summary of Your Listen
Now you are ready to put a plan in action.

WHEN YOU’RE READY TO IMPLEMENT

Knowing how to survive is one thing. Implementing it is another. This is how we help.

For founders who want AI, crafted by Michael Dermer

Michael GPT

Your AI Sidekick. Built by Michael Dermer

Michael’s years of innovation, judgment and experience — on-demand for you.


Learn about Michael GPT →

For founders who want ongoing learning, support, and community

Learning Community

The Only One-Stop Shop for Answers

Stop searching Google and AI. Knowledge, tools, support and community in one place.


See What’s Inside →

For $5–$25M CEOs who need hands-on execution and judgment

Sidekick Consulting

The Right Hand You Wish You Had

Strategy, execution, judgment — and a place to vent when stakes are highest.


Learn More →

We are all lonely entrepreneurs. You don’t have to do this alone.

✓Purchase confirmed — your ESG Digital access is active

WELCOME TO THE ENTREPRENEUR SURVIVAL GUIDE DIGITAL VERSION

You bought a survival system for the AI era — 6 Weapons, 30 Tactics.
Below we show you how to use it.

🎙️ Listen to How to Use

(35s)

1
Read the System Overview
See the system — all 6 Weapons and 30 Tactics — so you understand how pieces fit together.

Read the System Overview →

2
Read the Weapon Intros
Start with the opening section of each Weapon to see how the system works.

Play the Full Guide →

3
Read The ESG with a Pen
Return to the Weapons that matter most and read them carefully with a pen.

Download the Full Audio →

WHEN YOU’RE READY TO IMPLEMENT

Knowing how to survive is one thing. Implementing it is another. This is how we help.

For founders who want AI, crafted by Michael Dermer

Michael GPT

Your AI Sidekick. Built by Michael Dermer

Michael’s years of innovation, judgment and experience — on-demand for you.


Learn about Michael GPT →

For founders who want ongoing learning, support, and community

Learning Community

The Only One-Stop Shop for Answers

Stop searching Google and AI. Knowledge, tools, support and community in one place.


See What’s Inside →

For $5–$25M CEOs who need hands-on execution and judgment

Sidekick Consulting

The Right Hand You Wish You Had

Strategy, execution, judgment — and a place to vent when stakes are highest.


Learn More →

We are all lonely entrepreneurs. You don’t have to do this alone.

✓Purchase confirmed — your ESG Digital access is active

WELCOME TO THE ENTREPRENEUR SURVIVAL GUIDE PRINT VERSION

You bought a survival system for the AI era — 6 Weapons, 30 Tactics.
Below we show you how to use it.

🎙️ Listen to How to Use

(35s)

1
Read the System Overview
See the system — all 6 Weapons and 30 Tactics — so you understand how pieces fit together.

Read the System Overview →

2
Read the Weapon Intros
Start with the opening section of each Weapon to see how the system works.

Play the Full Guide →

3
Read The ESG with a Pen
Return to the Weapons that matter most and read them carefully with a pen.

Download the Full Audio →

WHEN YOU’RE READY TO IMPLEMENT

Knowing how to survive is one thing. Implementing it is another. This is how we help.

For founders who want AI, crafted by Michael Dermer

Michael GPT

Your AI Sidekick. Built by Michael Dermer

Michael’s years of innovation, judgment and experience — on-demand for you.


Learn about Michael GPT →

For founders who want ongoing learning, support, and community

Learning Community

The Only One-Stop Shop for Answers

Stop searching Google and AI. Knowledge, tools, support and community in one place.


See What’s Inside →

For $5–$25M CEOs who need hands-on execution and judgment

Sidekick Consulting

The Right Hand You Wish You Had

Strategy, execution, judgment — and a place to vent when stakes are highest.


Learn More →

We are all lonely entrepreneurs. You don’t have to do this alone.

✓
Purchase confirmed — access active

ENTREPRENEUR SURVIVAL GUIDE
AUDIO VERSION

You bought a survival system for the AI era —
6 Weapons, 30 Tactics.
Here’s how to use it.

🎙️ How to Use ESG

(35s)

1
Read the Framework
See the full ESG system — all 6 Weapons and 30 Tactics — so you understand how the pieces fit.

Read the Framework →

2
Listen to the Full Guide
Hear the complete ESG audio guide from start to finish. This is the intended experience.

Play the Full Guide →

3
Download the Full Audio
For offline listening. Streaming works best across devices.

Want to listen to or download individual weapons instead of the full guide?

Choose a track

Intro — Your Survival Moment (AI)

Weapon 1 — Finding Your Playground

Weapon 2 — Brand Chemistry

Weapon 3 — Obsession

Weapon 4 — Resilience

Weapon 5 — Stretch Your Limits

Weapon 6 — A.I.

Outro — Summary of Your Listen

WHEN YOU’RE READY TO IMPLEMENT
This is how we help.

For founders who want AI, crafted by Michael Dermer
Michael GPT
Your AI Sidekick. Built by Michael Dermer
Michael’s years of innovation, judgment and experience — on-demand for you.

Learn about Michael GPT →

For founders who want ongoing learning, support, and community
Learning Community
The Only One-Stop Shop for Answers
Stop searching Google and AI. Knowledge, tools, support and community in one place.

See What’s Inside →

For $5–$25M CEOs who need hands-on execution and judgment
Sidekick Consulting
The Right Hand You Wish You Had
Strategy, execution, judgment — and a place to vent when stakes are highest.

Learn More →

We are all lonely entrepreneurs. You don’t have to do this alone.