Bulk Orders • ESG Print Edition • List Price $69

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Hear why this book exists (30s)

A short message from Michael on why most founders won’t survive the next wave — and how this guide was built to change that.

Perfect for

Organizations serving founders and SMBs including SMB vendors, investors, founder programs, accelerators, investor gatherings, and internal “AI survival” workshops.

We are all lonely entrepreneurs

ENTREPRENEUR SURVIVAL GUIDE

Bulk orders for teams who want founders to survive the AI era.

AI has changed the battlefield. According to McKinsey, 57% of what founders do can be replaced by a machine. This is the playbook to help founders stay calm, move fast, and make better decisions when the stakes rise.

Print Edition Pricing

List price: $69 each

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Get the Free ESG Survival System Overview — PDF

Get a free look at how the ESG system with its
6 Weapons and 30 Tactics work together.

Instant access after email. We’ll also send it to your inbox.

This overview explains how the 6 Weapons and
30 Tactics fit together — so you can see the system
clearly and start applying it.

What You’ll Get

A Survival System – 6 Weapons – 30 Tactics

This isn’t a book. It’s a survival system built for founders who don’t get second chances.

•
One clear framework for an AI-driven world where hesitation is punished
•
Six Weapons. Five tactics each. Thirty survival moves you either use — or pay for later
•
Decision clarity when speed and pressure collapse judgment
•
Hard-earned judgment forged through collapse and recovery

Most founders won’t survive. This is how you do.

The Six Weapons That Decide Who Survives

Every chapter of the guide is built around one weapon — and how to actually apply it in the chaos of real life.

Weapon 1: Find Your Playground

If you are trying to differentiate A and B, you have already lost.

The only way to win is to play a game others can’t play.

Weapon 2: Brand Chemistry

AI can accelerate information — but it cannot create chemistry.

This weapon shows you how to build a brand people actually feel.

Weapon 3: Obsession

Obsession isn’t optional — but it has to be operationalized.

You’ll learn how to turn raw drive into systems that actually move the business.

Weapon 4: Resilience

You will get punched in the face. The resilient stop noticing.

This weapon walks through how to take hits without losing the company — or yourself.

Weapon 5: Stretch Your Limits

If you don’t stretch, your ceiling becomes your coffin.

You’ll learn how to expand your capacity without burning out.

Weapon 6: AI

You must apply AI to your key goals or it will be used against you.

This weapon shows you what to apply it to — so you don’t just make mistakes faster.

Bulk Orders • Print Edition • list Price $69

We are all lonely entrepreneurs.

ENTREPRENEUR SURVIVAL GUIDE

Most founders won’t survive AI. This book is so you do.

AI has changed the battlefield. It’s here. And the founders who survive don’t guess — they build a system.

Print Edition Pricing (Bulk)