What sets one sales effort apart from another? If we all have competition, how do we earn the right to advance in the sales process.   Every good sales professional will respond to customer requests for more information about your product or service quickly and thoroughly.  But there are very few salespeople that will provide customer proactively provide customers with valuable information. In other words, provide “more than they ask, before they ask.”

 Whatever it is, give them “more than they ask, before they ask” and you will improve your chances of success.

Anyone buying a product or service will expect salespeople to respond effectively. But the ones that offer information ahead of time and provide more than the customer asks can set you apart. And it doesn’t have to be just about your product or service. It could be an industry trend they should be aware of. It could be what one of their competitors is doing. Whatever it is, give them “more than they ask, before they ask” and you will improve your chances of success.