Social media has become less of an optional marketing opportunity and more of a priority. In fact, platforms like Facebook and Twitter have become integral parts of brand awareness, content distribution, lead generation, and customer acquisition strategies for businesses. This is especially true for startups working with smaller budgets and grassroots campaigns. Depending on your strategy, approach, and goals, you should be able to determine which social media platforms are right for your startup.
“Social media has become less of an optional marketing opportunity and more of a priority.”
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Currently, there are five major social media platforms potentially of value to startups:
- Facebook. By far the largest social media platform on the Internet, Facebook boasts more than 700 million active monthly users. If you’re looking to reach the masses, this is the best place to start. It’s also the most credible platform. Any healthy and established business has a Facebook page, and a lack of one is a warning sign to potential customers.
- Twitter. Research shows that 68 percent of Twitter users are more likely to make a purchase from the brands they follow. If content distribution and one-on-one customer engagement is important to you, twitter should be a key part of your social media strategy.
- LinkedIn. For B2B startups and companies looking to find business partners, LinkedIn is extremely valuable. It’s a more professional Facebook and serves the purpose of facilitating global networking.
- YouTube. If brand awareness is your primary goal, YouTube can be your best friend. This platform gives you the opportunity to distribute engaging videos to millions of eager users. By investing in high-quality videos that are intriguing and engaging, you can begin to facilitate conversation and effectively cross-market your brand by sharing content on other platforms.
- Google. Google has quickly established itself as the second largest network with more than 350 million active monthly users. As a rule of thumb, it’s a good idea for businesses to support anything that Google does or encourages.
- Pinterest. Pinterest is of supreme value for many businesses. It’s the fastest growing social media platform and is particularly conducive to startups with physical products.
- Instagram is an online photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms. Instagram has 500 million monthly 300 million daily active users and 89 million daily active users in the United States.
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