Digital Marketing Trends for Entrepreneurs

Whether you are marketing to consumers or marketing to businesses, understanding the landscape of digital marketing is a must. These trends impact how individuals digest information and should be understood as you craft your marketing efforts. As marketers plan ahead for where to invest their marketing budgets in the year ahead, interest in the latest innovations and trends increases yet more. Keep these trends in mind as you craft your marketing strategies.

“Whether you are marketing to consumers or marketing to businesses, understanding the landscape of digital marketing is a must.”

The following trends are shaping the marketing landscape:

• Smartphone Adoption Continues at a Record Pace

  From a consumer device usage perspective, two major trends are the increased growth in smartphone adoption and the ongoing popularity of mobile and messaging, particularly by mobile as highlighted by KPCB analyst, Mary Meeker’s Global Internet trends review. While growth in North America and Western Europe is reaching a plateau, Asia shows future expansion.

• Growth of Marketing Technology

  Across the marketing lifecycle, may of these technologies are established. For example, search marketing insights tools (Reach); marketing automation tools (Act); web personalization tools (Convert) and Marketing automation or Cloud services (Engage). Others such as Programmatic (Reach) are less well established. Across all of these the main megatrend is the growing popularity of marketing cloud solutions targeting different types of business from the likes of Adobe, HubSpot, Infusionsoft, Marketo and Salesforce.

• Marketing Clouds

  There will be more consolidation as the marketing cloud vendors build out their services and integrate different technology better. Within marketing cloud solutions, there will be more emphasis on a newer approach to consolidate customer data from different first-party and third-party sources across the customer lifecycle. Outside platforms, such as www.hostiserver.com, can also help with managing your technology so that you can focus on the actual marketing content.

• Marketing Integration

  Regardless of the technique, marketing execution must occur cross platform and integrated with the full suite of efforts to impact a target market. One of the most important places to deploy your marketing strategy is on your website. If you need a website designing from scratch or would like to improve your existing online presence, you might want to consider reaching out to the Best Greenville website design agency, Forge Web Design, for some expert advice.

• Lifecycle Marketing Optimization

  Improving integrated communications across devices based on insights about how consumers switch between channels as they respond to persuasive prompts and follow their buying journey model. Lifecycle Marketing Optimization describes an integrated, data-driven approach to improve the effectiveness of interactions with customers on different devices and in different channels. This marks a move away from optimizing individual touch points such as Paid Search or Media, landing pages, emails and conversion pages in isolation, but instead views them as a multi-step, multichannel process.