Communication is key. As an entrepreneur, you are the leader of your organization, which means you set the tone. That means that every little thing you say will have an effect on your team, whether you realize it or not. The fast pace and intensity of each day leaves little time to worry about your tone of voice, but what you say and how you say it makes all the difference.

Here are a few Do’s and Don’ts to sharpen your communication skills:

Every little thing you say will have an effect on your team, whether you realize it or not.

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It’s We, Not I. It’s Ours, Not Mine. If you want your employees to be just as committed as you are, you should be careful to avoid language that implies ownership. Don’t alienate them by using words like “my” or “I.” You may not realize the impact those words have on the people who have sacrificed time and energy, just like you.

Instill Confidence. Despite the challenges of running your own business, always communicate with confidence. Resist the temptation to communicate in any way that undermines the confidence of your team, customers or investors.

 Avoid Cockiness. This is a big one. When confidence shifts to cockiness, you run a great risk. There are people who do business with you because of your business value, and then there are the people who do business with you because they actually like you. Keep your ego in check and you won’t have to worry about driving people away.

Communication is one of those skills you constantly want to develop since a lot of your success depends on it.

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