Perspectives of the Day
Everyone dreams of becoming a successful entrepreneur and the hardest part is figuring out how to get there. Steve Madden's "Self-Made" highlights some of New York's most intriguing entrepreneurs. Perhaps more importantly, it is a unique expression of Steve's passion to give back to entrepreneurs as we all overcome the struggle of starting a business.
We are excited to announce that the Spanish version of The Lonely Entrepreneur is being released. And it all starts on a book tour throughout Mexico. Throughout the week of August 13, The Lonely Entrepreneur team will be doing book signings in Guadalajara, San Miguel and Mexico City. We have partnered with some Mexico's most prestigious bookstores including Sanborns to help entrepreneurs throughout the Spanish speaking worldwide community and the country of Mexico.
Michael Dermer is honored to be the Keynote speaker at CEED's 2017 Global Conference. Hundreds of entrepreneurs through the CEED network will come together in Slovenia for the annual gathering of CEED entrepreneurs and alumni.
In the constant chaos of becoming an entrepreneur, founders and leaders are always thinking of how to drive their employees to perform at a higher level. Sometimes while in the process of starting your business you may forget that this environment is unique. Employees are generally working hard, have multiple job roles, are sleep deprived and feeling pressure on a daily basis. You may find yourself wondering how to set the tone for employees that are most likely already stretched to their limit. Well, believe it or not, it starts with you, the leader. As a leader, it us up to you to train employees and set the tone of the workplace culture.
Since we believe that what we're doing is so unique, everyone will have the same perspective and want our product. And since it hasn't been done before, we think it's just a matter of time before we get into the market that our product will be at the top of everyone's mind. Wishful thinking.
Social media has become less of an optional marketing opportunity and more of a priority. In fact, platforms like Facebook and Twitter have become integral parts of brand awareness, content distribution, lead generation, and customer acquisition strategies for businesses. This is especially true for startups working with smaller budgets and grassroots campaigns.
Starting a business involves lots of decision-making and a laundry list of to-dos, so many owners don’t spend enough time looking for right insurance for startup businesses. Regardless of what industry you are in, you need to protect your business, your employees and your bottom line. In many cases small business insurance can be surprisingly affordable.
The name of your company will be etched into your daily life as an entrepreneur. You must pick a name that not only is compelling and that serves your vision, but that does not infringe on the names or intellectual property of others. When picking a company name, it’s important to do some research to help you avoid trademark infringement or domain name problems. You may be infringing someone’s trademark if your use of a mark is likely to cause confusion among customers as to the source of the goods or services
Entrepreneurs have plenty on their plate and the last thing we want to do is to learn the law. That being said, there are lots of things that entrepreneurs can do on their own without incurring the expense of a lawyer. However, with other more complicated matters, it is important to turn to professionals that have seen the issues you are facing many times. While you certainly don't need an attorney for every step of running your business, there are certain issues that are better managed by a lawyer. Keep in mind that for some of these, you may find that you start working on it and it seems too complicated.