They say nothing in life is free - except for the entrepreneur who is willing to think outside the box. In this day and age, there are many money saving alternatives to traditional ways of doing the things we need to do to run your business. One of the ways we can use that skill we all have - to think of things from a different perspective - is to take advantage of free opportunities.
You will walk into two investor meetings. One right after another. They might even be in the same building. One investor will tell you that your idea is not different enough. The other investor will tell you that your idea is too different. Remember, when you are creating something unique, it by definition means that it hasn't been done before. So there will be those that are uncomfortable with the path that you're taking. Remember, no-one needed more coffee when Starbucks was born.
Question of the Day - Portland, Maine: what does it mean to focus in the midst of the entrepreneurial chaos? We share our thoughts on the different ways that you focus your energy and efforts.
Many of us entrepreneurs have vision – we see the future so clearly in front of our eyes. Others think execution – how will I move forward on an idea from point A to point B. Both are skills that entrepreneurs spend a lifetime developing. To succeed in this day and age, a business needs both to be successful. This does not mean that you have to do both – what it means is that the business needs to do both to be successful.
Question of the Day from San Francisco, California: it seems like that for every sales opportunity, we find ourselves creating a new document to use in the process. We discuss the importance of creating a repeatable and consistently used sales process and tools to improve your chances of sales success.
Many of us entrepreneurs often struggle with the idea of selling – of trying to convince potential customers to purchase their product or service. It’s not that they don’t believe in our product or service, it’s just that we feel like washing their mouth out when they thinking about “being a salesperson.”
Question of the Day from Nashville, Tennessee: which is more important, product or positioning the product? We provide the answers and why positioning is more important than product in this hyper competitive day and age.
Question of the Day from Austin, Texas: my brain feels tired - how do i deal with that on a day-to-day basis. We share some of the tools and techniques to make your brain a little more rested and a lot more productive.
Experienced sales professionals understand that objections – when customers tell you how your product or service is not meeting their needs – is not a negative but rather a positive. When a potential customer shares their objections, it gives you an opportunity to address those gaps to see if you have a chance for success. While sometimes these objections are hard to overcome, in many cases sales objections provide the roadmap for closing a deal. A customer is saying, “if you can address these gaps, we may be able to move forward.